peter marigold collaborates with cashmere brand oyuna to produce an installation for the 2012 london design festival
image ? joakim blockstrom
as part of the 2012 london design festival and in celebration of cashmere brand oyuna's 10 year anniversary, the fabric company
has collaborated with london-based furniture designer peter marigold to create a symbolic installation - one that reinterprets the
traditional mongolian?'ger' tent-house while also capturing oyuna's nomadic roots. director and designer of oyuna, oyuna tserendorj,
worked with marigold to conceive a structure that redefines the concept of indoor and outdoor spaces - built from blackened raw steel,
and dark cast wooden surfaces, the delicate installation offers a compelling setting for the distinctive oyuna cashmere shawls,
throws and clothing. the conceptual metal display system references the mongolian landscape and 'ger' tent - symbolizing the
'wanderer' principles of beauty, purity and versatility inherent in oyuna's latest collection. marigold and tserendorj placed particular
emphasis on choice of the skeletal steel material of the design - presenting a subtle contrast to the light weight and airy fabrics.
the special installation is hosted by gallery libby sellers.
marigold says of the work:
'we did not want to make something that was too dominant and would overpower the delicacy of cashmere'.
tserendorj reflects on marigold's interpretation of her brand:
'our cashmere comes from plains where nomads live in gers, so it feels great to display our collection in a reinterpreted version,
almost as though it were ?returning home?. a mongolian ger is one of the best places to sleep ? while star-gazing and smelling
nature?s pristine scents ? peter?s installation holds its traditional values of ease, adaptability and lightness without compromising on beauty'.
the installation is on display at brompton design district; 4 cromwell place, london until the 23rd of september, 2012.
the installation provides a distinctive backdrop to the oyuna products
image ? joakim blockstrom
image ? joakim blockstrom
the installation is built from blackened raw steel, and dark cast wooden surfaces
image ? joakim blockstrom
the structure references the traditional mongolian?'ger' tent-house
image ? joakim blockstrom
the oyuna products capture the mongolian nomadic spirit
image ? joakim blockstrom
image ? joakim blockstrom
a behind the scenes the video on the collaboration
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